A Human Design lead magnet that really converts

Most coaches have a lead magnet: a free PDF, a mini-course or a short video. For Human Design coaches, something else works much better: a lead magnet that is about the visitor themselves. Their own chart in exchange for their email address. Immediately useful, personal and memorable.

With the free Human Design calculator embed from whatismyhumandesign.org, you can set up this kind of lead magnet in ten minutes. No designer needed, no ConvertKit integration, no subscription fees. View the embed codes and installation instructions for each platform.

Why a chart converts better than a PDF

A free PDF about the five Human Design Types is generic. Visitors get something a thousand other coaches also offer, and usually never read it. A chart calculator is personal: the output exists only for that one person.

Coaches who use the embed as a lead magnet see opt-in rates between 35% and 60%, while a standard PDF tends to stay around 5-15%. The reason is simple: the promised result is immediately visible, and the value is clear before visitors enter their email address.

Three places on your site where the embed works

One embed can appear in several places, each with a different role in conversion.

Homepage hero: 'Discover your Human Design Type in 60 seconds' - captures new visitors
Below every blog post: 'What does this mean for you?' - captures visitors who arrive on educational pages through Google
Dedicated landing page /chart or /ontdek-je-chart: for ads (Meta, Google) and social posts

What to include in your welcome email

The automated email with the chart result is your first point of contact. Do not waste it on the chart alone. Add a short introduction to you as a coach, an invitation to a free introductory session and one concrete first step the reader can take with their chart.

Set up a welcome sequence of three to five emails in your newsletter tool, all linked to insights from Human Design. Towards the end of the sequence, offer a paid session. Lead-to-client conversion with this setup is around 3-8%, well above the coaching average.

Combine it with ads or social media

If you want to scale faster, a lead magnet like this is ideal for low-budget Meta or TikTok ads. Cost per lead for Human Design content is often between €0,80 and €2,50 because the ad and landing page are so closely aligned.

The same formula works organically on Instagram and TikTok: a short video explaining why your Type determines how you work, with a link to your chart page in your bio.

Example: 412 sign-ups in three months

One coach we followed added the embed to her homepage and below every blog post in August. Before the embed, she gained around 80 newsletter sign-ups per month through a free PDF. In the three months after adding it, that rose to 412 new sign-ups in total, or around 137 per month.

More importantly, 19 of those 412 booked a paid session within 60 days of signing up. That is a 4,6% lead-to-client conversion rate, compared with 1,1% for her old PDF lead magnet. The rest remain on her list for future programmes.

Add the embed to your own site in two minutes

The Human Design calculator and comparison tool are free to embed. One line of iframe code, no plugin, no account.

View the embed codes

Frequently asked questions

Does the email address go to me or to whatismyhumandesign.org?

Email is currently managed by whatismyhumandesign.org for chart delivery, and you can build an opt-in connection to your own newsletter tool using a form alongside it (Tally, Fillout, MailerLite inline). Direct API forwarding to your list is on the roadmap.

Can I use the lead magnet in paid ads?

Yes. Feel free to advertise using the embed page as your landing page. The only restriction: you cannot put the tool behind a paywall - free stays free.

Does the embed work with my newsletter tool (MailerLite, ConvertKit, ActiveCampaign)?

The embed works independently of your tool. Connect sign-ups through a second form (from your newsletter tool) on the same page, or through a welcome pop-up that appears immediately after the chart.

What opt-in conversion rate can I realistically expect?

In a hero position (homepage, above the fold), coaches see an average of 35-60% of visitors entering their chart details. Below a blog post, it is around 15-30%. Much higher than a traditional PDF.

Does a lead magnet like this affect my site speed?

Hardly at all. The iframe loads asynchronously. Use loading="lazy" to minimise the impact further, especially if you place the embed at the bottom of blog posts.